We may need quite a lot of ice for this burn.

Samsung’s latest advert for its Galaxy series may be one of the best promos we’ve seen for a while, chiefly because it absolutely savages its main rival.

The clip, which dropped online yesterday, has already amassed over 1 million views, and pokes fun at the new iPhone X and people’s blind loyalty to Apple.

In the clip, we see a young man get new iPhones over the years, with the models portrayed as consistently inferior to their Samsung rivals before he eventually caves in and gets a Galaxy.

Read more: http://www.digitalspy.com/tech/smartphones/news/a842402/samsung-apple-iphone-savage-advert/


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